I was responsible for developing the app's visual branding, logo, and color scheme. In the ideation stage, I collaborated with the client to determine significant user flows through wireframes to showcase the app's information architecture and navigation. The final deliverable included development handoff documentation that contained user interactions and incorporated the app's visual branding. During the post handoff process, I collaborated with the design manager to create marketing materials and additional assets with the updated logo.
2 Months
The app is about creating a welcoming, contemporary, and friendly atmosphere. As a mobile app, the first thing users will see on their home screen is the app icon, so we chose a primary reddish-orange color. This color will help create an engaging visual for the users.
